Short synopsis:

Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.With humor and insight, the film unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations. You’ll be shocked.
 

Why this comedy matters:
Sometimes laughing is the only defense mechanism at our disposal. Defensive laughter will probably be used quite a lot during this film. The advertising industry comes up with absolutely ridiculous things to sell their products. Spurlock opens the audience’s eyes in his usual charming-but-brutal way and turns our attention to an advertising industry that doesn't want us to notice them at all.